A logo can be the first thing to catch someone’s eye, so it’s important to create something that’s going to stand out and be noticed.  I was asked to create one for a lender who specialized in ‘green’ lending.  Went through many iterations and versions before we settled on the one you see here.  The lender wanted a mixture of elements, including a ‘laid back Colorado’ approach, which is where the ‘Habitat’ font came in.