With so many options available to you for marketing these days, it can be really easy to over do it and find yourself overwhelmed. Don’t let that happen. Keep it simple and use only the marketing tools that work for you and that you can maintain without drowning.
Think of all the marketing tools like social media, websites, emails and the like, as a sort of a la carte menu from your favorite restaurant. You wouldn’t walk in and order one of everything because you’d make yourself sick trying to eat all of that food (not to mention the monetary cost!). You would be more likely to walk in and order a couple of things, maybe make a combo, right?
So why treat your marketing any different?
Make a list of all the marketing tools available to you; include email marketing, blogging, podcasting, social media and every other thing you can imagine or have heard of. Now, go back through that list and circle the ones that you actually wouldn’t mind using. When you’ve done that, look at your shortened list and ask yourself this: Which of these will you actually use and maintain faithfully?
You don’t want to start a blog if you hate to write.
Nor do you want to join Twitter if it just doesn’t make sense to you.
Build a combo plate that suits your tastes, your habits and your abilities to maintain. Don’t over do it and you’ll be amazed at how your marketing performs for you.
Here’s a little list of available marketing tools/items to get you started:
- Google +
- Amazon (Reviews)
- Email List
- Guest Blogging