I’m always surprised by people who miss the point of social media; being social.
There is a definite benefit for sales people who use social media correctly, but some try to force it to be something it isn’t. I see this a lot, especially with self-published authors, or people who pay services or companies to ‘monitor and update’ their social medial channels for them. This leads to a stream of endless and impersonal links, an immediate turn-off for people who are looking to connect.
As part of my marketing presentation to authors and sales people, I talk about carving out an hour a day to do social media marketing in quick, manageable bites. I break it down as:
- 15 minutes in the morning
- 15 minutes at lunch
- 15 minutes before dinner
- 15 minutes before heading to bed
Use this time to put out updates, reply to other people and make some connections.
If you’re looking for a comprehensive guide to social media marketing, I’d like to suggest Dave Evan’s updated Social Media Marketing: An Hour a Day.
A massive mistake people make, especially sales people trying to navigate their way through the social media and blogging landscape, is to copy/paste whole ‘articles’ onto their own websites. This is a big no-no for several reasons, not the least of which is the impact it can have on your visibility on search engines like Google.
As one of the newest kids on the social media block, Pinterest is growing by leaps and bounds. Once thought to be for women alone, men are jumping on board with the site that lets you ‘pin’ images to virtual cork-boards where friends and followers can find them.
Click to view a larger image
What is Pinterest? Let’s take a look at the official description:
Pinterest is a virtual pinboard. Pinterest allows you to organize and share all the beautiful things you find on the web. You can browse pinboards created by other people to discover new things and get inspiration from people who share your interests. People use pinboards to plan their weddings, decorate their homes, and share their favorite recipes.
Welcome to my new marketing blog.
I’ll be posting here about once a week to start, maybe more once things get ramped up.
Topics will include things like:
- eMail and Print Marketing
- Social Media
Thanks for stopping by. Sign up for the newsletter to stay on top of all the latest posts and news.