Tag Archives: book recommendation

The New Rules of Marketing & PR (Book Recommendation)

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If you are serious about your marketing, you probably already have a copy of The New Rules of Marketing & PR in your library, but the 3rd edition, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, updates the book to include more social media areas and content.

Even if you have an older edition, the core tenets of this book can be applied to your 21st Century marketing plan, but I’d recommend picking up (or downloading to your Kindle) the latest edition.

If nothing else, grab this book for the updated case studies, examples, and the Marketing and PR Strategy Plan template.

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Likeable Social Media: How to Delight Your Customers (Book Recommendation)

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I have the Kindle version of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks), and I find that it speaks to the heart of social media: connecting.

Everyone will tell you, when it comes to social media, you have to be a real human being, someone people can identify and connect with.  An endless stream of links and in your face selling will not get you anywhere.

Likeable Social Media lays it out for you in clear, concise language with plenty of examples and success stories.  Highly recommended for anyone looking to be successful with social media marketing.

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Social Media Marketing: An Hour a Day (Book Recommendation)

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As part of my marketing presentation to authors and sales people, I talk about carving out an hour a day to do social media marketing in quick, manageable bites.  I break it down as:

  • 15 minutes in the morning
  • 15 minutes at lunch
  • 15 minutes before dinner
  • 15 minutes before heading to bed

Use this time to put out updates, reply to other people and make some connections.

If you’re looking for a comprehensive guide to social media marketing, I’d like to suggest Dave Evan’s updated Social Media Marketing: An Hour a Day.

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