Marketing is a double edged sword. I bet you thought I’d say it was an art or a science. For most people, it’s a necessary evil. You have to market to get people to buy your stuff or use your services or support your cause. Don’t do it enough and the phones stop ringing. Too much and the exact same thing can happen. I myself can become quite irritated when, outside of my work, I get over-marketed by someone.
Example: when I run into a store, the last thing I want to do is answer a ton of questions upon checkout. “What’s your zipcode? Your phone number? How did you hear about us?” This usually before they have even begun to scan into the register whatever it is I’m trying to buy, and all because someone, somewhere, decided that it was a worthwhile exercise to annoy some people as long as some other people went ahead and gave them the information they were looking for. But is it worth it?
