I have the Kindle version of Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks), and I find that it speaks to the heart of social media: connecting.

Everyone will tell you, when it comes to social media, you have to be a real human being, someone people can identify and connect with.  An endless stream of links and in your face selling will not get you anywhere.

Likeable Social Media lays it out for you in clear, concise language with plenty of examples and success stories.  Highly recommended for anyone looking to be successful with social media marketing.

Official Description:

The secret to successful word-of-mouth-marketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media:

“Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.“ Jim McCann, “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company