If you are serious about your marketing, you probably already have a copy of The New Rules of Marketing & PR in your library, but the 3rd edition, The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, updates the book to include more social media areas and content.

Even if you have an older edition, the core tenets of this book can be applied to your 21st Century marketing plan, but I’d recommend picking up (or downloading to your Kindle) the latest edition.

If nothing else, grab this book for the updated case studies, examples, and the Marketing and PR Strategy Plan template.

Official Description:

The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this new edition, author David Meerman Scott examines recent changes to the world of marketing and PR, including mobile marketing, new measurement tools, and fresh case studies. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time – for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

• A new introduction discussing recent changes to the world of marketing and PR
• A brand new chapter on mobile marketing
• An additional chapter on real-time marketing and PR
• Updated information on how to measure the success of your campaigns
• A range of new tools
• Fresh case studies