In today’s world, having a website is the most basic form of marketing anyone can have. I’d go so far as to say a website has replaced the business card in your marketing toolbelt. A website is cheap in the scheme of things, and can be cheaper than that business card when you look at how easily it can be updated and the long term impact having a good site can have. Can you still find people charging upwards of $10,000 for a ‘basic’ website? Sure. And if you’re a multibillion dollar company, that’s probably an investment worth making.
But there are affordable options and solutions for everyone out there, from the author looking to start their platform, the sales person looking to connect with existing and potential clients, all the way up to the small business owner needing to jazz up their online presence.
I remember the phone book. (I don’t say this sarcastically) Anytime you needed to find someone, you looked in the phone book. I had a good friend at school but didn’t have his phone number, so I looked it up and found what I thought was his home phone number. I called it up and it turned out to be his father’s office.
Ooops. I was eleven, so I could be forgiven.
Today, I can’t remember the last time I looked inside a phone book, and that’s huge. Even more important, I’m not the only one.
A massive mistake people make, especially sales people trying to navigate their way through the social media and blogging landscape, is to copy/paste whole ‘articles’ onto their own websites. This is a big no-no for several reasons, not the least of which is the impact it can have on your visibility on search engines like Google.