I’m Back

Hi there.  I need to apologize.  I’ve been away and haven’t been blogging.  Several factors led up to this absence, including travel, award shows and a prolonged sickness that I am only this week starting to beat back and feel like myself again.  As for the awards, well, that would be the 2012 Hugo Awards, presented each year at the World Science Fiction Convention.  I was up for the podcast I produce and host over at SFSignal.com.  Alas, I did not win, but being nominated was thrilling and an experience I won’t soon forget.

A lot of podcasting out there is about promotion or self-promotion, and so I thought that would be the topic for today’s blog post.

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Being Social

I’m always surprised by people who miss the point of social media; being social.

There is a definite benefit for sales people who use social media correctly, but some try to force it to be something it isn’t.  I see this a lot, especially with self-published authors, or people who pay services or companies to ‘monitor and update’ their social medial channels for them.  This leads to a stream of endless and impersonal links, an immediate turn-off for people who are looking to connect.

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